US telecommunications giant Verizon responded with a “cease and desist” letter after Netflix displayed messages that blame Verizon and other Internet service providers for slow video loads.

streamingLawsuit over loading notices

Verizon’s letter is urging Netflix to stop displaying the notice, as it misleads consumers.

“There is no basis for Netflix to assert that issues with respect to playback… are attributable solely to the Verizon network,” Verizon said in a statement.

The issue came to public notice after journalist Yuri Victor posted a Netflix error message, saying: “The Verizon network is crowded right now. Adjusting video for smoother playback.”

Verizon has threatened legal action if Netflix continues displaying the message.

Service quality

Meanwhile, Netflix issued a statement saying the company was just trying to “provide more transparency” to subscribers.

“This is about consumers not getting what they paid for from their broadband provider,” said Netflix.

Netflix CEO Reed Hasting previously criticized Internet streaming providers (ISPs) like Verizon for demanding a higher pay to maintain video quality.