US chipmaker Nvidia announced its launch plans for its handheld video-games console named Shield.

The company says the Android-powered gadget will ship to North America in June and will cost $349.

nvidiaThe device makes it $100 costlier than Sony’s PlayStation Vita and almost double the price of Nintendo’s 3DS XL.

One expert said the device was unlikely to appeal to more than a “niche audience” but it would act as a showpiece for Nvidia’s technology.

Shield is equipped with the company’s Tegra 4 chip. Tegra 4 chip is Nvidia’s new top-end mobile processor.

The ARM-based component boasts 72 graphic processing unit (GPU) cores and four central processing unit (CPU) cores. The company says this allows them to provide “rich graphics and unbeatable performance.”

The company is pitching its chip as alternative to Qualcomm’s famous Snapdragon processors, which can be seen in high-end Android gadgets such as Samsung’s Galaxy S4 and the HTC One.